When most people think of luxury shopping bags, they picture shiny gloss paper or thick plastic, but that’s not the only option. You might also want to think about jute bags – they might not be the first kind that spring to mind for a premium look and feel, but here are just a few reasons why they often work well. 

Cool and Trendy 

Firstly, jute bags are still relatively unusual, and using an innovative material is always going to make your luxury business feel more creative and trendy. The material itself is cool and eye-catching, so you should stand out from the crowd and feel like you’re rewarding discerning shoppers with something a little out of the ordinary.

Perfect for Branding 

Most luxury businesses are very particular when it comes to branding. They have to be since brand recognition is such an important part of building a premium shopping experience. Jute bags are the ideal promotional tool since they take printing extremely well and don’t crumple up when held to obscure your message or logo. 

Long Lasting Appearance 

Luxury bags should be built to last a long time – if they start coming apart after just a few uses, even the fanciest of businesses is going to suffer by association. Jute bags are strong and durable, so this isn’t something you have to worry about. They’re particularly useful for luxury businesses that produce heavier or larger products, and they generally maintain their gloss and glaze for longer than other bagging materials. 


Luxury retailers need to be more careful than ever about keeping things eco-friendly, and many of the traditional luxury bag materials don’t tick that box. In contrast, jute has a low CO2 footprint and low water footprint, is biodegradable and 100% compostable, and is extremely easy to grow and quick to harvest. 

Zoe Kickhefer